More than half of the businesses in the United States are considered small. This percentage continues to grow each year as more people are finding it worthwhile to operate their own businesses. Thanks to the advancements in technology and growing opportunities, things like owning a mall kiosk are proving to be more profitable than punching a clock for eight hours a day. However, small business owners need to keep their fingers on the pulse of technology as things can rapidly change.

Websites

The website is the forefront of your online presence. It needs to be just as finely tuned as your physical location. As most consumers will research a company online before making a purchase, you need to make sure the site is polished up and ready for traffic. Virtually any business regardless of size can benefit from an attractive website both in reputation and generating online revenues.

Digital Payment Gateways

Payment gateways are continuing to evolve as digital methods are slowly making their way into the economy. Instead of handing over cash or swiping a card, some people simply tap their phones to make a payment.

Continued Growth of the Cloud

The Cloud is more than a place to store files and documents for safe keeping. Applications that can govern most business practices can be used in this platform giving you complete mobility of the company. Everything from inventory control to managing sales tax can be done from virtually any Internet access point.

Impact of Social Media

Social media is more than just a method to chat with friends and family. According to statistics, approximately 10 percent of online sales generated from sites such as Facebook and Twitter. These are cost-effective solutions for marketing your products and services to the masses.

Avoiding Ad-Blocking Software

Thanks to ad-blocking apps, many people have have to rethink their marketing strategies. Some experts believe this is what feeds into the importance of social marketing. It’s akin to advertising without the ad. This kind of complication is what leads many to take on a personable approach to building trust in a brand rather than rely heavily on digital ad campaigns.

What worked a decade ago for business management may be considered obsolete today. Communities, governments and business practices are in a state of flux as technology continues to evolve. If you want to remain competitive, you need to keep your eye on these changes as they happen. Otherwise, your competition could take advantage and begin accumulating your potential customers.