People of America have elected Barack Obama as their President with a fantastic hope to carry them out of the economic crisis. He has triumphed over John McCain with an awesome majority. Common Americans think him as charismatic. They are seeing a savior within him. Now they need to see his charisma in bailing them out from the present financial crisis.
This is unusually harking back to the Frankfurt School tradition industry mannequin of mass tradition, whose one-sided and considerably paranoid account of mass media has been the subject of essential critiques. I wouldn’t extend this criticism to all practitioners of ‘truly current media ecology’, a few of whom appear to be comparatively insightful students of McLuhan and the opposite theorists who Fuller characterises as a ‘vivid set of resources’ (Fuller, 2005: 4). But the purpose I wish to make is that Fuller’s book is a a lot needed intervention … Read more