This morning, the New York Times introduced higher circulation revenue, huge positive aspects in digital subscribers, and the continued erosion of its print advertising enterprise. If the Times were excited about saving paper and man-hours, it could begin by copy-pasting that paragraph right into a PDF every quarter.
The newsroom needs a clearer understanding that pageviews, whereas a meaningful yardstick, do not equal success. To repeat, The Times is a subscription-first business; it isn’t attempting to maximize pageviews. The most profitable and beneficial tales are sometimes not those who receive the most important variety of pageviews, regardless of widespread newsroom assumptions. A story that receives one hundred,000 or 200,000 pageviews and makes readers feel as if they’re getting reporting and insight that they can’t find anyplace else is more priceless to The Times than a fun piece that goes viral and but woos few if any new subscribers.
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