Basic features of mass communication could be divided into broad three lessons: informing, persuading and entertaining.
Steven Donn (2003) describes dumbing down as a process where complicated points are simplified to extra, with it all boiling right down to a problem or event being portrayed as either wrong or proper and little or no in the best way of research being offered.” It additionally refers back to the concentrate on ‘soft news’ the place more importance is positioned on celebrities, human interest tales, entertainment information and crime than previously seen throughout the mass media, which Matt Nisbet (2001) describes as the media industry’s reaction to a virtually two decade decline in its readership and viewership base.” Kristen Sparre referred to tabloidization as a process of decline in the standards of stories media.” Whether referred to as dumbing down, trivialization or tabloidization, the phrases all seek advice from the simplification of … Read more