Companies take advantage of corporate events to connect with potential customers. The problem is that they are not the only company, so it is hard to stay in people’s minds. With a custom Polaroid film you can immortalize people’s visits to your booth and give them more than just a business card to take away. With some luck you will be the only company in your industry to do this and have a positive impact on your potential customers. When you give people a branded instant photo, they will not only remember the presentation you gave them at your booth, but they will have an object that will remind them of what you offer as motivation to make contact. For this to work, however, you must create a presentation that matches this strategy and the products or services you offer.
How to display your products or services?
Since you use a photograph to make potential clients remember the products or services they learned about in your presentation, ideally, the picture should be related to those products or services. When it comes to a product, you can photograph people using it or holding it. If it is a service, you can photograph a person using the service or a photo with a background-related service. When you expose your products or services to potential customers and take their pictures, they will remember it when they see it later. If you do it right, those people who walked by your booth will talk to family and friends about the products or services you offer, reaching more potential customers. Finally, it is essential not to overload the initial information that customers can see once they leave the booth.
Take advantage of QR technology
Once people leave the corporate event, you must ensure they can easily find your website or social media. Although you can place this information in the photo frame, you can also use QR codes. Using a single QR code takes people to a web page displaying information about the products or services you offer. Keep in mind that the first thing people see should be attractive. Don’t load the website with text or you will end up scaring people away. Split the web page into sections so the potential customer decides which section he/she is interested in visiting. Add more text, images, and videos within those sections and a contact form for visitors to ask for more information. If you do this appropriately, you will have assured sales and many customers.